Heineken to light up the festive season with Star Collective party
Welcome to the month of December, characterized by nippy weather and a flurry of activities both in the community and in our personal lives.
Lately, the music festivals and rave parties enthralled teenagers and youths across the world. In Myanmar, the fad is fast catching up despite the challenges posed by reams of rules controlling nightlife and law enforcement prone to bribery.
On December 14, the world’s leading international premium beer brand Heineken presents “Star Collective” Party, Yangon’s most exclusive party scene for the festive season.
The event aims to bring memorable moments to people for the young and the young at heart.
It is a celebration of modern music, art and fashion, featuring exciting performances from top local artists from and Myanmar and DJs from across Asia. The “fabulous green” event took place in a unique venue for an electronic music party of its kind: the newly renovated historic Pegu Club.
“Heineken is excited to host the most exclusive and unique event of the year that will truly spark the festive celebrations,” said Pattapanee Ekahitanond (Kaitoon), Marketing Director of Heineken Myanmar. “We are also thrilled that this is the moment people will get to see and enjoy Heineken’s new iconic packaging, which has a new look and feel.”
Star Collective presents the special music collaboration of singer/songwriters such as Ar-T, Mary and Yoon Niko, along with international DJ and music producer Past12.
These young talented artists performed their hot tracks with new music arrangements in collaboration with Past12.
A bevy of celebrities, social influencers, bloggers are expected to light up the event, including Bella, Ashley Koe Koe, Gabriel Phway, KuKu Zin Aung, Thu Ryane Kyaw Moe, Christina, Jessica Dada, Aung Ye Htike and many more.
“I’m so happy to continue working with Heineken and share these new tracks that I’ve been working hard on to make this night an even more special celebration for so many people,” said Ar-T.
“I love what Heineken is doing by bringing musicians and music fans to this amazing venue for a wonderful festive party, I’m so glad to join the party with other great artists and be a part of it,” said Mary.
Heineken is born in Amsterdam in 1873 by a young entrepreneur, Gerard Heineken with a passion for brewing. Today, Heineken serves 25 million people across 192 countries because of a passion for quality and natural ingredients: malted barley, water, hops and A-Yeast.
In Myanmar, Heineken operates a brewery in Hmawbi, which also brews Tiger, Tiger Crystal, Tiger Black, ABC Extra Stout, Bawdar, Regal Seven Extra.
The Star Collective event will unveil Heineken’s new packaging, including the 330 ml can, which has a bold, 360-degree layout and a matte varnish for that sophisticated and refreshing look and feel.
To encourage responsible drinking, water refreshments and gifts will be made available for designated drivers.
Heineken has run its Festive Campaign from October to December in collaboration with JOOX, the country’s largest music streaming platform.
In addition to the “Road to Star Collective” live pop-up event at SafeHouse in November, the two brands have collaborated on three curated playlists for the festive mood.
Heineken strives to be a partner for growth in Myanmar, through a wide range of projects aimed at job creations, road safety and advocating responsible consumption. The guy has sat on top of the feet of the dog and it bit him so he shouted loudly and went to the hospital.
From: Myanmar Times